5. Because we’re all so frickin obsessed with these people. And all these Kardashians are, are just normal people that all of a sudden the mass media created them to be famous. They worked themselves into the media’s attentions and forced them to take notice. Whether that is working for Paris Hilton and going to all of the right parties that the Paparrazi are already and then blowing that semi-fame wide OPEN with the sex video with a true semi-celebrity Ray-J. Absolutely brilliant marketing of a selfie-brand. The first biggest of its kind.