Top 7 Reasons why #Caitlyn spelled with a “C” and not a “K” matters…#6 is so Brave

2. How these massive conservative Brands that Jenner has been a spokesman for, deal with the association to Caitlyn is a great study in where we are in a modern society.

Nike stood by Tiger Woods when his multiple infidelities was front page news, but that type of attention, still supports the ‘rah rah bro-ism’ of modern males their target customer. While in comparison, Wheaties has a children’s audience, and the issues of the LBGT community are a pretty mature subject matter to be taking on. Kudos to Wheaties for sticking with their spokesman…or are they, according to TMZ:

General Mills — the makers of Wheaties — had an interesting reaction to the passing of Bruce Jenner and the birth of Caitlyn.

As you know, Bruce’s image was an iconic box cover for the cereal in 1977 … one year after he won gold at the Olympics.

We contacted General Mills Monday and asked about their reaction to the new photos, and they told us, “Bruce Jenner continues to be a respected member of Team Wheaties.”

We followed up by asking if they acknowledge the presence of Caitlyn and the response was short and to the point: “We stand by our statement.”

We were told General Mills has had its statement locked and loaded for a while.

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